I was asked to pitch an idea for a new client. The client was involved with online pharmacy. They wanted to create a new application to assist their users when taking their prescribed medicines.

I brainstormed and designed the idea of ‘MediMaat’ in less than 1 week (the deadline was on short notice). The design brief asked for a formal look and feel, with enough personalization. The idea around the app is to help users take their medicine on time, every day. The user can scan their packages with the app and it automatically recognizes the medicine and its duration + time and schedules it into the app. Also, showing online information about the medicine if the user would need it.

The application was designed to be as simple as possible for any user to use since the user base was mostly older people. I was involved in every step of this project; initial briefing, brainstorming, designing, and pitching.